TOP SEO SURVIVAL TIPS FOR 2018

SEO SURVIVAL TIPS 2018 

SEO has changed intensely, and in 2017, the Panda informs alone created content chaos for many website owners. In 2017, many SEO specialists are concerned about the changes ahead, but there really is no need for concern for those who learn to create a sustainable SEO plan. The SEO days of lining keywords into content are over, there is no doubt about that. In 2014, the Pigeon update better-quality local search results, the HTTPS/SSL update offered more reliability to sites, and the Panda updates improved the content found on pages everywhere. So, what should you expect for 2015, and how do you make a maintainable SEO campaign to survive the changes?

Tip #1 Create Quality Content 

Google can detect well-written content, and can detect cheap content, or plagiarism. If you want to see success in 2018, you need to work on creating high eminence content for your website, eblogs etc. Google rewards sites that offer consistent top-notch content, and with those rewards comes more traffic, more business, and more revenue. So, strive for quality over quantity. 

Keywords are still a influencer in content, but with the Hummingbird update in 2016, the way they are used, viewed, and searched has changed intensely. A more conversational style search is performed when people use the search engines, so conversational style keywords need to be used in order to obtain the best ranking. 

If someone was looking for a way to build a hummingbird feeder, in the past, they may have entered “build hummingbird feeder” into the search engine. But, today, we have moved past the caveman way of searching, and have begun to ask a question instead of utter certain keywords to find the true answer. Now, you would more likely see “how do I build a hummingbird feeder?” entered into the query box. 

Tip #2 Use Organic Outreach to Construct Links 

The last five years have brought about a dramatic change in how links are shared across the Internet, and among sites. Google has dedicated a great deal of time stopping people from using links to manipulate its algorithms in order to obtain higher SERPs. Links are still an extremely important element to SEO campaigns, but in 2018, the only way to benefit from links is to obtain them organically. Orgainic traffic will come to your content if your conent is powerful and shared with the right audience.

It is very important to keep an eye on links in 2018, avoiding any negative links that could possibly spoil your ranking, or reprimand your site. Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or potentially harmful ones. 

Tip #3 Encourage +1’s 

Google + is becoming a serious player in the social media platform, as well as with the giant search engines results especially after Adsense monetizing which helps to generate revenue. If you have not created a Google + page yet, it is time! In 2018, you can expect to get much more courtesy from Google + than ever before, so start encouraging people to give your page a +1, and to join your circle. The larger your circle, the more likely your business is to be found when someone performs a search. 

Tip #4 Write Good Title Tags 

Title tags have been a factor in SEO for over a period, they are still a very relevant part of any campaign. Tags should be a summary of within the text.There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the minimum. Repetition of tags should be avoided.

Tip #5 Get People Talking About Your Brand 

The greatest players for SEO are brand mentions. Get people talking about your brand, and mentioning it on their website, or any website for that matter. Google experimented with the theory of ranking with the mention factor involved several years ago, as things have evolved in the last year, it is safe to say it may be a essential feature in 2018. So, start tagging significant people on your page, in your blogs, and on your social media pages, and encourage them to do the same for you. The superiority of your content, the more beneficial your shared information, and the better your status upsurges the chances that you will be mentioned throughout a variety of platforms. 

Tip #6 Use SEO-Friendly URLS 

SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. If your page contains indoor dog houses, then it should read www.yourbrand.com/indoor-dog-houses. Like I said, this is not a huge part of your SEO campaign, and it is not a large signal for the search engines, but it creates a better-organized site, gives users a clear picture of what the site is about, and increases SERPs slightly. 

Tip #7 Create an Engaging Web Presence 

Google has deflected the idea that they factored in sites that people most commonly visited, such as Yelp, Wikipedia,Amazon, and many others, but evidence is proving these are factors now, and could be large ones in 2018. So, get your website observed, and linked to the major players. Just be certain you use organic strategies to obtain your recognition, the days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. 

Tip #8 Have a Fast Load Time 

Google speniding is in millions just to make faster load time for users, so we also should take it seriously. Those millions of dollars were spent to increase the load time for users by only a hundredth of a second, so reducing your load time by several seconds could have a huge impact on your sites popularity with both the search engines, and users. 

Tip #9 Get Social 

Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. Social media presence also plays important role in google rankings

Tip #10 Get Mobilized

Mobile optimization is not new, but with the upcoming year, it is becoming more important to SEO. In order to compete, you must have a mobile marketing plan in place, and have your website to be mobile friendly. With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. 

In order to create an influential business online, you need to master the most important factors. You can focus on the other signals as well, but not until you master the ones that are on this list. 

Your on-page and off-page SEO is tremendously significant, so you should always know wherever you stand. Variety of tools are available over the internet to check the SEO let say

www.seositecheckup.com. 

Make a New Year’s resolution to focus on the top 10 indications for top position, and start now! If you wait until 2018, you are going to be behind numerous of your competitors who have been working, and understanding these SEO factors all year.